Virtue Labs
53 results
Virtue Labs is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.
Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku® as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.
While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands. Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.
You can browse the full range of Virtue products at SkinStore today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.
Products
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VIRTUE Celebrate Hair Repair Recovery Pro Size Duo (Worth $168.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$134.00 -
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VIRTUE Celebrate Hair Repair Full Pro Size Duo (Worth $168.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$134.00 -
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VIRTUE Holiday Healthy Hair Revival Kit (Worth $130.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$98.00 -
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VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$134.00 -
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VIRTUE Healing Oil 50ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$45.00 -
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VIRTUE Flourish Density Booster 120ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$50.00 -
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VIRTUE Restorative Treatment Mask 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$70.00 -
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VIRTUE One for All 6-in-1 Styler Cream 120ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$36.00 -
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VIRTUE Recovery Shampoo Professional Size 500ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$78.00 -
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VIRTUE Flourish Conditioner for Thinning Hair 200ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$46.00 -
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VIRTUE Recovery Shampoo 240ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$42.00 -
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VIRTUE Recovery Conditioner 200ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$44.00 -
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VIRTUE Flourish and Manta Brush
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$36.00 -
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VIRTUE Flourish Density Booster 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$28.00 -
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VIRTUE Frizz Block Smoothing Spray 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$46.00 -
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VIRTUE Refresh Dry Shampoo Travel Size 51g
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$18.00 -
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VIRTUE Refresh Exfoliating Scalp Treatment 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$50.00 -
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VIRTUE Purifying Leave-in Conditioner 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$34.00 -
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VIRTUE ColorKick Illuminating Mask 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$70.00 -
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VIRTUE Labs Flourish Mask for Thinning Hair 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$70.00 -
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VIRTUE Recovery Conditioner Professional Size 500ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$90.00 -
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VIRTUE Smooth Discovery Kit (Worth $46.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$38.00 -
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VIRTUE Curl-Defining Whip 156g
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$40.00 -
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VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$20.00 -
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VIRTUE CORRECT Healing Oil 0.67 fl. oz
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$26.00 -
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VIRTUE Smooth Shampoo Travel Size 2 oz
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$17.00 -
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VIRTUE Curl Discovery Kit (Worth $46.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$40.00 -
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VIRTUE Refresh Topical Scalp Supplement 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$58.00 -
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VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$65.00 -
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VIRTUE SMOOTH Un-Frizz Cream 4 fl. oz
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$44.00 -
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VIRTUE Smooth Conditioner Travel Size 57ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$18.00 -
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VIRTUE Curl Conditioner 200ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$44.00 -
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VIRTUE Flourish Volumizing Styler 120ml (Worth $42.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$42.00 -
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VIRTUE Heal and Prime Duo
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$78.00 -
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VIRTUE Full Conditioner Travel Size 2 oz
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$18.00 -
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VIRTUE Recovery Conditioner 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$18.00 -
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VIRTUE Full Shampoo Travel Size 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$17.00 -
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VIRTUE Curl Conditioner 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$18.00 -
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VIRTUE Flourish Nightly Intensive Hair Growth Treatment - Trial Size 3 piece
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$65.00 -
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VIRTUE Flourish Brow Density Booster 0.14 fl. oz
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$80.00 -
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VIRTUE Smooth Restorative Treatment Set
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$150.00 -
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VIRTUE Air Dry Essentials Kit
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$144.00 -
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VIRTUE Curl Leave-in Butter 150ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$46.00 -
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VIRTUE Keratin Healing Mask and Oil Bundle
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$112.00 -
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VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$22.00 -
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VIRTUE Recovery Shampoo 60ml
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$17.00 -
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VIRTUE Recovery Discovery Kit (Worth $46.00)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$38.00 -
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Virtue Smooth Fusion Duo (Worth $90)
VIRTUE Flourish Density Booster 60ml Worth $28.0025% off with code: JOY + $28 Gift
Black Friday Sale: Enjoy 25% off with code JOY. Receive a Free VIRTUE Flourish Density Booster 60ml (worth $28) when you spend $70 or more on the brand. Complimentary gift will be automatically awarded at the cart.Black Friday Sale ends 11/29.SHOP NOW$72.00